Direct Marketing Officer

WR Fundraising Recruitment is proud to be working with a high profile, growing mental health charity and recruiting for a Direct Marketing Officer to work as part of the fundraising and communications team – contributing to the delivery of successful individual giving / fundraising campaigns / communications with supporters, including postal appeals, newsletters, e-news and mobile communications.


This is a terrific role, working collaboratively within a friendly fundraising and communications team in a position that will allow you to develop your fundraising / communications skills while having valuable input into the individual giving / fundraising communications campaigns.


Duties will include:

  • Assist in the production of direct marketing fundraising campaigns to current regular individual donors and supporters

  • Planning, developing & managing a programme of direct marketing communications to new & existing individual supporters

  • Oversee the day to day running of direct marketing campaigns, producing and monitoring schedules, briefing fundraising partners and sourcing content

  • Project managing the development and implementation of donor engagement programmes to increase income from individual supporters including in-memoriam, legacy activities and payroll giving, including project managing donor recruitment and retention.

  • Track and report on the daily, weekly and monthly performance of  direct marketing campaigns

  • Work with external suppliers such as direct marketing agencies, printers and copywriters ensuring projects run according to brief, budget and schedule


This is a fantastic opportunity to work with one of the UK’s most prolific charities and develop within a fundraising and communications role. Interested candidates will need experience of direct marketing / communications / supporter engagement / donor engagement / individual giving.


The ideal candidate will have:

  • Knowledge of direct marketing / communications approaches and techniques to fundraise from individuals

  • Experience of working on direct marketing campaigns, regular giving donor acquisition, telemarketing or donor retention

  • Ability to write clear, persuasive, jargon free, emotive and inspiring copy

  • Experience of monitoring and analysing direct marketing campaigns

  • Experience of working with external suppliers including direct marketing agencies to deliver fundraising objectives


To register your interest and for further details on the charity and position, please email a copy of your up to date CV.


Due to the high number of applicants, only shortlisted candidates will be contacted. If you have not heard from one of our representatives within 1 week of applying, then your application has been unsuccessful.

Job Location

Central London


£27,000 - £30,000 per annum depending on experience.

Excellent benefits including very generous holiday allowance and 10% pension.


Full Time.



Closing Date


Job Reference


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